Insights on technology commercialisation 🚀
Pilar is an International Go-to-Market expert with over 20 years of experience. As the founder of i-Expand, she helps Health and Tech companies accelerate their market entry. Pilar also created the Healthcare Go-to-Market Academy©, aiding over 450 companies in building viable businesses.
Pilar is a recognised authority in healthcare commercialisation, helping companies navigate the complex landscape of medical translation and language services. Her expertise in leveraging professional translation to improve patient outcomes has been instrumental in her work. Pilar also excels at adapting tech products to diverse global markets, leveraging her generalist mindset and deep market insights to craft tailored go-to-market strategies.
It’s not always the best product that made it to market. It was sometimes the best go-to-market strategy.
